She tried three pieces. Nobody knows which one she regrets.
Fashion retail sees a lot of people and recognises very few of them. Selekt gives each advisor a named client book, the details that matter, and the reasons to reach out at the right moment — then measures what that work produces, store by store.
Plenty of footfall, almost no one recognised.
Footfall against memory
An advisor sees dozens of people a day. They remember faces, rarely sizes, and almost never what was tried on without being bought.
The loyal client nobody identified
She has come four times a year for three years. Nobody knows, because nothing links her visits together: she is served as a stranger every time.
Twenty to thirty clients followed
That is what one advisor can hold from memory. The rest of the base is never contacted again, although it has already bought at least once.
The data is already there
It sits in your POS and your e-commerce, with purchases and dates. Data is not what is missing — someone whose job is to use it, is.
Fittings, alterations, holds: fashion creates its own reasons.
No pretext needs inventing: service creates several occasions a week, and almost nobody uses them.
The piece on hold
A hold has an expiry date. A message the day before is a service; letting it lapse puts the piece back on the rail and loses both.
The alteration is ready
A message as soon as it returns from the workshop, signed by the advisor who took the measurements. The client comes back, and the visit becomes another occasion.
Her size is back in stock
She wanted the piece, her size was gone. A restock is perishable information: it is worth something the day it lands, not three weeks later.
The prepared fitting appointment
A selection gathered before she arrives, based on what is known about her. It is the level of service houses call personal shopping, made sustainable across a network.
Measuring what the relationship produces.
01
Trace the action
Message, fitting appointment, follow-up: timestamped and attributed to the advisor who made it.
02
Set the window
Seven, thirty or ninety days between contact and sale. The house decides, and the rule is written down.
03
Attribute the sale
A sale within the window joins influenced revenue, kept separate from walk-in sales and never added to them.
04
Reconcile
Store by store, line by line, amounts match the POS. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.
What fashion networks ask us.
Clienteling ROI calculator.
Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.
Your current metrics
Annual revenue
All channels combined, per year
€1,000,000
Average basket (AOV)
The average value of a sale
€600
Sales advisors
In store and remote
7
Number of clients
Active clients across all points of sale and online
100
Purchases / year
Per client per year
20
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Page updated September 16, 2026