IntegrationKlaviyo

Klaviyo speaks to a segment. Selekt speaks to one client.

Klaviyo keeps campaigns, segments and automations. Selekt takes the other half of the work: what an advisor does, one client at a time, between two visits — and the measurement of what it produces.

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Who does what

What Klaviyo handles, what Selekt adds.

	Klaviyo	Selekt
Email and SMS campaigns
Segments and automations
Sending at scale
Client base and consent		shared, never duplicated
One-to-one advisor conversations
Client books per advisor
Appointments, wishlists, pieces on hold
Influenced revenue, per advisor

Nothing to replace: a house without campaigns has no more relationship than a house without advisors.

Two different gestures

A segment and a person are not the same gesture.

A thousand clients on one side, two hundred on the other

A campaign reaches a whole base at once. An advisor follows a book she knows, and on high baskets that closeness is what makes the difference.

A real reason rather than an offer

Campaigns announce. An advisor reaches out because a piece has arrived, an alteration is ready, or a date is coming up.

A message signed by someone

The client replies to a person, not to a brand. That is also what makes the reply usable on the shop floor.

What the store knows and the campaign does not

A size, a fitting with no purchase, an event mentioned in the fitting room: none of it fits a segment, and all of it drives the next sale.

Measuring

Measuring what the one-to-one work produces.

Trace the action

A message sent by an advisor is timestamped and attributed to its author, distinctly from a campaign send.

Set the window

Seven, thirty or ninety days between contact and sale. The house sets the rule.

Attribute the sale

The sale joins influenced revenue. What the campaign did and what the advisor did stay two separate figures, never added together.

Reconcile

Advisor by advisor, store by store. Across equipped retailers, influenced revenue commonly represents 20 to 25 percent of total revenue.

Consent

Preferences, consent and data protection.

When two tools write to the same base, the question is not technical but ethical: a client should never pay for the complexity of our own organisation.

The channel a client has chosen is respected on both sides
An opt-out recorded in the campaign tool also stops individual outreach
Field-level permissions, by role and by store, with a full audit log
Data hosted in the European Union

The rest of your stack

Klaviyo is not your only tool.

Campaigns sit next to a POS, an e-commerce platform and sometimes a loyalty programme. Selekt connects to those as well.

MeasurementInfluenced revenue, attributedEvery action is traced, a window is set, and the sales that follow are counted separately from walk-in sales.How influenced revenue is attributed

On the floorWhat the advisor actually seesThe client profile, the day's reasons to reach out, and the network stock — on a phone, in seconds.The advisor workspace

Everything elseWhatever software you runPOS, e-commerce, marketing, reviews, an in-house system: tell us what you use and we set the connection up with you.All integrations

Frequently asked

What we are asked about Klaviyo.

No. Klaviyo keeps doing what it does well: campaigns, segments, automations, at scale. Selekt covers the other half, the one-to-one work a store team does between visits. Both draw on the same client base, so a client is never contacted twice for the same reason on the same day.

You do, at setup. Most houses keep broad announcements on the campaign side and leave individual follow-ups to advisors, with a real reason to reach out. Selekt records who contacted whom, when and why, so the line between the two stays visible rather than theoretical.

Every action is dated and tied to the person who took it. You set an attribution window of seven, thirty or ninety days. Sales in that window become influenced revenue, kept separate from direct sales and never added to them. Across equipped retailers, 20 to 25 percent of revenue is influenced.

Client preferences and consent travel with the profile, and the channel a client has chosen is respected on both sides. Permissions are set at field level, by role and by store, and every access is logged. Data is hosted in the European Union. The detail is reviewed with your team before launch.

No, and it is the most common case in the networks we meet. Selekt starts from purchase history and contact details, whatever holds them. Klaviyo keeps the campaigns, Selekt gives the store floor a usable client profile, and the first follow-ups come out of what you already have.

Calculator

Clienteling ROI calculator.

Discover your personalised revenue projections, based on the real performance of networks equipped with clienteling.

Your current metrics

Annual revenue

All channels combined, per year

€1,000,000

Average basket (AOV)

The average value of a sale

€600

Sales advisors

In store and remote

Number of clients

Active clients across all points of sale and online

100

Purchases / year

Per client per year

Additional revenue projection

74 k €

↑ 7.4 % increase

That is 6 k € a month in additional opportunities

Where this revenue comes from

Higher average baskets thanks to personalised service+33 k €

More conversions thanks to targeted follow-ups+41 k €

Current revenue1 M €

With Selekt1.1 M €

AOV increase€600 → €620

Per advisor+11 k € / yrin extra revenue generated

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Discover Selekt directly with your use cases.

A guided demonstration, tailored to your boutique network.